Brazilian Products

02/03/2009
Demonstrating that it is necessary to invest continually in the commercial promotion, the section of Brazilian shoes will be present in a dozen of international fairs in February and March.  
In January, the product made in Brazil was in Italy (Expo Riva Schuh) and in France (Première Classe) and in February it will be in the Arab Emirates, United States and Colombia. In March, national marks will be exposed in Europe, where they participate in Micam, in Italy, in the French exhibitions Premiére Classe and Tranoi, of GDS, in Germany and Modacalzado, in Spain. The itinerary finishes in Hong Kong, where Fashion Access happens. “It is very important that Brazil maintains their investments in global events, because it consolidates your image of supplier of products of high joined value and that assists to their markets in a continuous manner, even in times of crisis”,  explains Heitor Klein, executive director of the Brazilian Association of the Industries of Shoes (Abicalcados), that promotes Brazilian Footwear. Through this project, the participant companies have discounts in the location of spaces in the fairs and they are included in the promotional material that is distributed, as catalogs and gifts.  
 
Calendar of Brazilian Footwear (February and March):  
 
Expo Riva Middle East - February 09 to 11, in Sharjah - Arab Emirates  
WSA - February, 12 to 14, in Las Vegas - United States  
IFLS - February, 17 to 20, in Bogota - Colombia  
Coterie - February, 22 to 24, in New York - United States  
Micam - March, 04 to 07, in Milan - Italy  
Tranoi - March, 05 to 08, in Paris - France  
Première Classe - March, 06 to 09, in Paris - France  
GDS 1 - March 03 to 15,  in Düsseldorf - Germany  
Modacalzado - March, 17 to 19, in Madrid - Spain  
Fashion Acces - March 31 to April 02, in Hong Kong - China
 
Source: Abicalcados

03/23/2010
Dolar/Real(R$)
U$ 1,00 = R$ 1.970

Euro
€1,00 = R$ 2.398