Brazilian Products

02/14/2009
Acerola, açai, Surinam cherry, passion fruit, cupuaçu. The Brazilian fruits are a success in other countries. But, instead of they be sold at the markets, they are available in the shelves of beauty products stores in the world. Used as active components in the cosmetics formula, they get the foreign consumers' attention and help the Brazilian companies to export more and more.  
  
"The Brazilian cosmetics have an important commitment with the tripod of the sustainability: our industry worries in being ecologically correct, economically viable and socially correct. The positive answer of the international market is a evidence that we are walking in the right way”, affirms the president of the Brazilian Association of the Industry of Personal Hygiene, Perfume and Cosmetics (Abihpec), Joao Carlos Basílio da Silva. 
 
According to data of the entity, the Brazilian cosmetics are already at 135 countries and the external sales increased 165% between 2003 and 2007. To the total, the volume of exports in this period was of US$ 537,5 million. 
 
The Brazilian way of being in the cosmetics doesn't limit to the fruits. In spite of the name, Brazilian Fruit, company of cosmetics of Sao Paulo, exports moisturizing, gel and bath foam of caipirinha. The most famous drink of the country left the bars for the women's toilet bags of everybody, following a strategy of the company: We "wanted to show for the world that exists more things [in Brazil] besides the Amazonian. The caipirinha (cachaca drink) is common to all the Brazilians", affirms Veronika Rezani, director of the brand. "The people always laugh and they comment on that the products get happiness." 
 
Even with the international economical crisis, Veronika intends to continue exporting. The crisis is only a turbulence. We won't be stopped in the patio and nor to fall. No project was canceled because of the crisis, they were just reduced", she said. 
 
On this year, Veronika intends to export 70% of the one that it is produced in her company - today the exported volume represents 40% of the production. We will focus Middle East", she ended. 
 
One of the pioneers to export, Natura built its name in the exterior based in the "brasilianity" concept. "We sold the way of being of Brazil, the products have a little of our happiness, they bring well-being", Andraa Sanches, director of marketing of Latin America says. 
 
Up to 2012, Natura intends to reach 4,5% of the Latin market selling soaps, shampoos, conditioning and moisturizers with active components of Brazilian fruits, as guarana and  andiroba. "We have almost 111 thousand consultants in Argentina, Colombia, Chile, Mexico, Peru and Venezuela", informs Andrea. 
 
In the store of the company in Paris, French seek "a little of Brazil". "In France, which more highlight is the service: we tried to take a little of our relationships, that are warmer and affectionate", affirms Andréa. 
 
According to Adriana Mendes, director of Very Important, company that exports cosmetics made with cupuaçu, buriti, babassu and açai, the brasilianity concept is not the only component of the marketing of the Brazilian products. The subject of the sustainability is part of the global calendar. The foreigners buy because they know that our products are committed with the environment". (ABr)

03/23/2010
Dolar/Real(R$)
U$ 1,00 = R$ 1.970

Euro
€1,00 = R$ 2.398