Brazilian Products

05/03/2009
All of the years, as Francal - International Fair of Shoes, Accessories of Fashion, Machines and Components - approaches, it increases the expectation of the market. In the current scenery of economical crisis, the fair assumes characteristics still more significant for the section, since it represents the best opportunity of the year for the accomplishment of businesses of the shoes industry. 
 
Francal 2009 (July,14 to 7) will gather more than a thousand exhibitors in the 80 thousand square meters of total area of Anhembi, in Sao Paulo - the bigger complex for events of businesses of Latin America. The fair will get more than 50 thousand professional visitors of the section and about a hundred countries of the five continents.  
 
When putting these visitors, 40% buyers, in contact with the main releases for the hot station, that whose releases generate sales that occupy until four months of production and eight months of sales for the retail, the fair is positioned as important atmosphere of businesses with the national and international markets. 
 
Francal represents one of the most dynamic sections of the Brazilian economy, responsible, in 2007, for the generation of more than 300 thousand workstations and a production of more than 800 million pairs. Of this total one, more than 20% were destined to the export, what generated exchange value of the order of US$ 1,9 billion. 
 
Strategy - the promoter maintains an elaborated international strategy and she accomplishes incessant efforts to attract importers and, this way, to contribute for the increase of the exports of their exhibitors. For so much, it participates in the main world events of the section, strengthens partnerships with international entities, transmits announcements in the main specialized publications of the world and sends  personalized credentials for a highly qualified mailing of more than ten thousand importers of the world. 
 
Besides gathering the whole productive chain of the shoes section  for the main annual encounter of the segment and the official release of the spring-summer collections, Francal also promotes workshops that seek to the interaction between manufacturers and buyers, with debates of relevant themes and professional updating.  
  
Source: First Page Consultantship of Communication

03/23/2010
Dolar/Real(R$)
U$ 1,00 = R$ 1.970

Euro
€1,00 = R$ 2.398